Course catalogue and enrolment funnel for a training institute

The context

Safety certification has two very different buyers. An individual wants to know what the course covers, how long it takes and whether the certificate is recognised. A company booking fifteen people wants dates, capacity and an invoice.

The site had to serve both without becoming two sites, and it had to be structured well enough to earn the organic visibility documented in the SEO case study for the same client.

What I was solving

• A course catalogue that needed to be crawlable, comparable and readable in two languages.
• Accreditation details buried in prose where both searchers and crawlers would miss them.
• One enrolment path trying to serve individuals and corporate bookings at the same time.

How I built it

• Made every course its own structured page (duration, accreditation, outcomes) rather than rows in a table.
• Added schema so the certification entities are explicit to search engines.
• Split the enrolment path early, so an individual and a company each get a route that fits.
• Built the information architecture around topical clusters, which is what the search results later reflected.