Bilingual booking site for a hair & beauty studio

The context

A studio running two locations needed one site that could speak to both, in two languages, without turning into a maze. Most visitors arrive on a phone, already close to deciding, and want the treatment list and a way to book.

The same client’s local SEO is covered in a separate case study. The site and the Business Profiles were built to reinforce each other.

What I was solving

• Two locations and two languages, without four separate versions of every page to maintain.
• A hair-extension catalogue detailed enough to be useful but not so dense that a phone visitor gives up.
• Booking buried behind navigation instead of being the obvious next step on every screen.

How I built it

• Built the treatment catalogue as structured content so each service is a first-class page, discoverable on its own.
• Kept the booking action persistent rather than parked on a single contact page.
• Optimised images and deferred what could be deferred, so the first screen paints quickly on mobile data.
• Structured the bilingual setup so a page is translated, not duplicated.